Repositioning a gym for boxing and functional fitness

Reflex is the leading self-defense center in Utrecht, specializing in boxing and functional fitness. With small-group classes and personalized coaching, the gym helps members build strength, confidence, and resilience through focused, hands-on training.

Problem

The website did not reflect the new boxing and functional fitness positioning, and unclear navigation made classes and memberships hard to understand.

Solution

The redesign introduced clear navigation, scannable class listings, and simplified memberships, making the positioning and value of Reflex immediately clear.

Energy and movement

Neon green accents inject energy and vibrancy, while gradients convey movement and intensity, reflecting boxing and functional fitness. The typography balances geometric shapes with clean, open spacing, keeping the design readable and professional.

Designed for conversion

Membership options were simplified and aligned with user goals. By combining clear explanations with a focused layout, users can confidently choose a subscription that fits their needs, supporting both usability and conversion.

Making classes easy to explore

Reflex offers multiple training types, so clarity was key. Classes were grouped logically and presented in a scannable format, allowing visitors to quickly understand the difference between boxing and functional fitness. This helps users find the right training without feeling overwhelmed.